Water’s Edge

Located on the corner of Lincoln and Jefferson Boulevards, Water’s Edge is recognized as one of the first and finest developments in Playa Vista’s creative district. The landmark campus offers over 430,000 rentable square feet of class-A creative office space in a 3-building campus setting and is uniquely designed to support the distinctive vision and culture of a highly visible company. Ray and Arrow worked with project developers, Marshall Property and Development, and the leasing brokers, CBRE, to create a new brand identity and website for the property.

 
Rendering provided by project architect,  SPF:architects

Rendering provided by project architect, SPF:architects

Rendering provided by project architect,  SPF:architects

Rendering provided by project architect, SPF:architects

Rendering provided by project architect,  SPF:architects

Rendering provided by project architect, SPF:architects

 

Brand Identity

The Water’s Edge campus consists three buildings, WE1, WE2, and WE3 (coming soon). Ray and Arrow created one unifying logo in addition to individual marks for each building.

 
 
 
 

Website Design & Development

Ray and Arrow designed a simple yet bold website for the Water’s Edge Campus. A dedicated page was created for the third building currently under construction, WE3, to showcase a video fly-through and still renderings to drive leasing.

watersedge-playavista.com

 
 
2019_WatersEdgeWebsite.png
 

Industry: Real Estate
Services: Brand Identity, Website Design & Development