Introduction: Branding Series

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There is no denying that we live in a noisy world. Everyone is offering something and everyone wants to be heard. Technology has advanced to the point where consumers are bombarded by content every single day. What’s more is that most people have smartphones, which means that they are able to get almost anything in just a few finger taps.

Brands, of course, are taking full advantage. 

And who can blame them?

The question is, why will your consumers pay attention to your brand as opposed to the 50 others in the same space?

Over the next couple weeks, we are going to break this question down into a four-part answer to help you understand what a brand truly is and why consumers follow them.