Whether you’re in need of conversation and a caffeine kick or looking for a quiet corner to study, there’s a coffee shop in Los Angeles that’s got you covered. We’re sharing a few of our favorites, for those days when your only problem is “tea or coffee?”Read More
If you live in LA, we’re sure you’ve heard of Zinqué cafe, the French coffee and wine bar with locations in Venice, West Hollywood, and recently Orange County. Well, the same founder of Zinqué, Emmanuel Dossetti, started this new and charming establishment, Massilia in Santa Monica.Read More
‘Our Direction’ is a digital mood board we will be curating seasonally, to share with you what’s inspiring us aesthetically. For us, inspiration can come from almost anywhere – whether it be from fashion or art, a beautiful object, or a simply stated image or word. At the moment, warm, textural tones, soft neutral palettes and crisp, cool days are all on the horizon as Summer fades and we head into Fall. Each of these strike a chord on our proverbial heartstrings, and we thought we’d share with you a bit of the music we’re hearing. Here's what we're loving for Fall 2018.Read More
This is your marketing and communication strategy.
After you’ve gone through all of the other things we’ve discussed in this four-part series, the last question is: how are you carrying out your brand mission, values, and personality to your brand touchpoints?Read More
Marketing 101: If you’re speaking to everyone, you’re speaking to no one.
Whether you’re just starting out or you’re re-evaluating your brand at the core, there is one question you must ask yourself: who am I speaking to?Read More
We hope you enjoyed last week’s post about the importance of brand consistency. This week, we’re diving into figuring out exactly who you are as a brand.
The first question is what does your company or brand do?Read More
Oftentimes, we get approached by businesses that want to build a website or a new product but don’t have their foundation as a brand set. This includes brand messaging, values, and mission. In other words, their ‘rhyme and reason’ or their ‘why’ isn’t there.Read More
There is no denying that we live in a noisy world. Everyone is offering something and everyone wants to be heard. Technology has advanced to the point where consumers are bombarded by content every single day. What’s more is that most people have smartphones, which means that they are able to get almost anything in just a few finger taps.Read More
Ray + Arrow is excited to share the launch of 240 W 35th St.'s website.Read More
Welcome to Ray + Arrow, a marketing boutique based out of Santa Monica, CA.
Founded by Kenzie Gallagher, Ray + Arrow's mission is to help market and grow your business. Whether you are a one man or woman shop in need of marketing assistance or a small business looking to grow, Ray + Arrow provides a number of marketing services including, but not limited to: web design and development, social media strategy, brand development and management, launch strategy, video production and management, and graphic design and collateral.Read More