Branding Series Part IV: How Are You Speaking To Your Audience?
Branding Series Part III: Who is Your Audience?
This is your marketing and communication strategy.
After you’ve gone through all of the other things we’ve discussed in this four-part series, the last question is: how are you carrying out your brand mission, values, and personality to your brand touchpoints?
Branding Series Part II: Who Are You?
Marketing 101: If you’re speaking to everyone, you’re speaking to no one.
Whether you’re just starting out or you’re re-evaluating your brand at the core, there is one question you must ask yourself: who am I speaking to?
Branding Series Part I: Consistency
We hope you enjoyed last week’s post about the importance of brand consistency. This week, we’re diving into figuring out exactly who you are as a brand.
The first question is what does your company or brand do?
Introduction: Branding Series
Oftentimes, we get approached by businesses that want to build a website or a new product but don’t have their foundation as a brand set. This includes brand messaging, values, and mission. In other words, their ‘rhyme and reason’ or their ‘why’ isn’t there.
Welcome to Ray + Arrow
There is no denying that we live in a noisy world. Everyone is offering something and everyone wants to be heard. Technology has advanced to the point where consumers are bombarded by content every single day. What’s more is that most people have smartphones, which means that they are able to get almost anything in just a few finger taps.
Welcome to Ray + Arrow, a marketing boutique based out of Santa Monica, CA.
Founded by Kenzie Gallagher, Ray + Arrow's mission is to help market and grow your business. Whether you are a one man or woman shop in need of marketing assistance or a small business looking to grow, Ray + Arrow provides a number of marketing services including, but not limited to: web design and development, social media strategy, brand development and management, launch strategy, video production and management, and graphic design and collateral.